Ethical Issues in the Work Place

Latoya J Week 2 1/18/2012 Discussion 1 Analyze your current work (or School) environment through the lens of the content in Chapter 2 and determine the most significant ethical issue and its impact on overall productivity and moral. Explain your rationale. ? Although I have only been working at Saint Joseph’s University as temporary administrative assistant for a few short months, I have noticed one major discrepancy involving the registrars department of the university. The most significant ethical issue suffered by this particular department involves Lawrence Kohlberg’s social contract stage within the stages of moral development. Kohlberg states that in the social contract stage although employees understand that there are rules and regulations they must follow in the work place, sometimes employees will break those rules to satisfy ones’ own wants and needs. (Hellriegel, Slocum, 2010) In Saint Joseph’s University’s registrar’s office I constantly see employees take off days just to get rest knowing there is a lot of work to be done. This current week in particular one of the receptionist took the week off to have a week relaxation in their hometown. Unfortunately, this individual choose the most important week of the semester, the first week of a new semester. During this week students are not only visiting the registrar’s office with questions regarding things like classroom locations, teacher confirmations, registration errors and alterations, transcript requests, and graduation applications, they are also contacting us via telephone. Since there are only two receptionist her and myself, I was left to manage a lot of the traffic on my own. There is one other front office employee that orks in the registrar’s office who is not an assistant registrar so she was there to lend a helping hand at times, but she too has her own work to finish. Due to the absence of the other receptionist, the office was behind on completely transcripts in a timely manner that we received online through the National Clearinghouse. On Wednesday, January 18, 2012 we had a total of 40 missed calls accompanied by voicemails because the other phone line went unanswered during times when I was either with another student, on another call I could not put on hold, or the other front office employee was not able to answer it. This caused a bit of stress within myself and the others within the office. Students were coming in so fast I was unable to appoint them to the correct assistant registrar to help them solve some of their questions because their offices were also over loaded with students, or faculty in need of classroom assignment alterations. Although I tried my best to help everyone, those individuals who needs were not met because we were shorthanded could possibly view the office as being unorganized as whole, or unprepared. The registrar’s office need to enforce the importance of attendance at work, especially during the extremely busy times of the year. When one is slacks off on their job by being absent when their presence counts the most it makes it creates a ripple in the organization. In this particular case calls were left unanswered, students were forced to either come back to the office at a later time or leave their information in hopes of being contacted at a later time, and transcripts were not sent out as quickly as they normally are.

Mayan Civilization with citations!

The Mayans were an extremely advanced Micronesian civilization. They were located near modern day Belize, Guatemala, Honduras, El Salvador and Mexico,l on the Yucatan Peninsula. They were skilled in art and architecture. This is evident by the many pyramids they constructed. 3 This civilization also utilized a great deal of technology. They built magnificent cities with huge stone temples and pyramids. They also developed an advanced system of writing, mathematics and astronomy, which they used to calculate an curate calendar. Another example of how the Mayans were advanced is their agricultural technology. For example, they used the slash and burn method on their crops in order to clear plots of land and fertilize the soil. 2 Mayans used certain building techniques which is a part of what makes their civilization unique as well as successful. Because there were such large supplies of limestone and flint available, plaster and cement was easily produced. This allowed the Mayans to bu ild impressive temples and stepped pyramids.Flat roofs made of cedar beams overlaid with mortar were also common in this area, along with murals often displaying religious figures in vibrant colors. L Certain cities were particularly famous for this typical Amman architecture. One of these cities is Diktat. It was the largest city in the empire, home to over 100,000 people. There were eight pyramids built in the city. 2 This civilization also had its own interesting religious beliefs. The Mayans were polytheistic and worshipped hundreds of gods, each of whom played a different role n the creation of the earth.The religion seems to have been made up of thirteen heavens and nine underworlds ruled by the nine lords of the nights, whose names are not known. Of all of the gods worshipped in this civilization, the sky god was the most important to the Mayans. The god of the sky was also the most frequent to appear in their ancient art, which included sculptures, ceramics, murals and archi tectural structures. It is evident that many of the structures built by the ancient Mayans were built in honor of the gods.Certain compounds were built with large open areas, from which all the citizens could view religious ceremonies, such as sacrifices that were held on elevated platforms. L The Mayans had an advanced language that they used to communicate with each other. Their alphabet was composed of glyphs rather than letters. 2 Not all inscriptions of this text can be deciphered yet. However, analyzing the written language became easier in the 1950 when a Russian ethnologist named Yuri Valedictorian Morrison proposed that the Amman script was at least partly phonetic.His theory was later proved correct, which was a breakthrough for all those studying this ancient civilization. 4 Another impressive feature of the Mayans was their strategic military. The empire was once thought to be peaceful, and held military forces solely for defensive purposes. Eventually, population growth increased competition with others, resulting in heightened levels of violence. Military action became involved in order to gain political control of people, land and resources. Some scholars have suggested that the capture of sacrificial victims was another driving force behind warfare.Mayans also had a decentralized government which made it more difficult to defeat, in turn protecting the nation from becoming over-ruled. 6 Overall, the Mayans were an extremely successful civilization. They made many significant discoveries in math and science. They also flourished artistically. After experienced a golden age lasting five centuries (300 to 800 AD), the Mayans suddenly and mysteriously abandoned their cities. The cause could have been from disease, natural disaster, deforestation, or even revolt but it is unknown to this day.

buy custom IFRS Implementation in the US essay

buy custom IFRS Implementation in the US essay IFRS is a set of accounting principles and standards, which are developed by the International Accounting Standards Board (IASB, 2009). It has been applied by over 12,000 companies in more than 120 countries worldwide. It is ever becoming a globally agreed system for the preparation of all financial statements for all public companies worldwide. In the US, US.GAAP is majorly used by companies. Recently, however, the G20 group of leaders had decided for an application of significant direction towards the use of one universally accepted accounting standard. US president Obama also reiterated the fact that it is vital for all nations to adopt a single accounting standard. Therefore, the Stock Exchange Commission is busy designing the road plan or roadmap for propelling USA towards the adoption of IFRS. I will discuss the pros and cons of IFRS implementation in the USA and also its costs and benefits almost simultaneously. On the pro side, I will be touching on the fact that with the implementation of IFRS standards in the USA, success in the development of high quality and comprehensive accounting standards have been achieved. The con side will be costs related; whereby there is an underlying concern the financial reporting principles have been drastically pushed downwards and later concealed by obscure uniformity. The conclusion that the uniform financial reporting will enhance inter-firm and cross border comparisons seems immature as it ignores the existing economic and political factors that greatly affect the financial statement preparers incentives, which will then affect the eventual reporting practices (D'Atri Braccini, 2010). The IFRS implementation in the USA is mandatory after the SEC officially reviewed all the regulations and made them to be part of the reporting standards. The accounting standards reviewed have focused on the determinants of relevance, reliability, and quality. The existing accounting standards FASB and IASB are laying strong emphasis only on reliability but IFRS cuts through all the determinants. The first pro of the adoption of IFRS in the US has direct positive effect on both institutional and local investors. This is because IFRS will promote a more comprehensive, accurate and timely information concerning the financial statement, relative to the accepted accoutnitng standards. To the point that these financial statements are not sourced elsewhere, it should enhance a comprehensive valuation of all equity markets hence, making investors to have low risks. Small institutional investors, unlike the professional ones, would be able to confirm the financial statement reports from external sources. Enhancing reporting quality enables these investors to compete favorably with the established investors and thereby reducing risk that they may be engaged with (Jameson, 2010). Through the elimination of global differences in accounting standards and standardization of all reporting formats, the IFRS will eliminate many changes and re-evaluations, which the financial analysts have made in the past to make the companys financial reports comparable internationally. The implementation of IFRS in the US, therefore, will reduce the costs incurred by investors in preparing the financial information. An added gain is that, lowering the costs of preparing the financial reports will increase the efficiency in which the stock markets can incorporate them in prices. Investors are thus expected to benefit from enhanced market efficiency. IFRS implementation will also lower international differences in accounting policies and standards, which aids in the removal of barriers existing in cross-border mergers and acquisitions, as they in theory, reward investors with enhanced takeover premiums. Generally, IFRS implementation offers increased and rewarding comparability and thus lowering the information costs due to asymmetric information. It is very important to discuss its evolution from the time it was first implemented. This will enable individuals to appreciate how these accounting standards have transformed the business picture in the US and the rest of the world. Something worth noting is that all companies are supposed to have strict compliance to universally accepted accounting principles (Thomas et al, 2008). The eventual transition of US accounting policy from US.GAAP is basically a factor to be highly regarded by most individuals in the corporate world. The road map to IFRS was initially an idea of Stock Exchange Commission. More than 200 professional letters were eventually handed over to the SEC from users, preparers, analysts, academia, auditors, professional organizations, and other people. Facts and opinions relating the IFRS issues like implementation costs, compatibility, quality, and convergence versus adoption were laid across the spectrum, despite the fact that most individuals realized the importance of quality financial reporting standards for both domestic and external reporting (Wolfgang Piera, 2010). The roadmap reveals a vision or target, that if achieved, would result to the recommended use of IFRS for all US issuers before 2014. This year, the SEC has decided to move with the 2009s proposed plan, which was based on the eventual achievements of marked milestones. During that year, the SEC published many articles revolving around possible effects of IFRS adoption and addressing critical issues raised by academia and authors concerning the mode of implementation. A single set of accounting principles will enhance greater comparability of performance between firms and can enable companies from different locations in the world to use the same standards (Thomas et al, 2008). It also increases transparency, encourages cross-border investment activities, which come with greater liquidity and low capital costs. Adoption of IFRS will also reduce time and costs accrued when preparing financial statements using different standards and policies hence achieving huge savings of investment ca pital in the end. The implementation of the IFRS will remove the inconsistency of accounting information as a result of applying different accounting standards. This will help investors to continue pursuing various strategic policies like global investment diversification. Detailed explanation of these benefits will be handled when I will be dealing with the weight of cost benefit analysis of the implementation of IFRS in the USA.IFRS have varied indirect merits to investors. Since greater information details reduce all risks accruing to less informed investors and those owning shares, it eventually lead to the reduction of the companys cost of capital. This willthen increase share prices and make new firms investments to be attractive, keeping all other factors constant. These indirect advantages come from increasing the usefulness of the financial statements in two or more contracting parties. Enhance level of transparency makes managers to act in consistency with the shareholders interests and aspirations. Moreover, timely recognition of losses in the prepared financial statements enhances the managers incentives to pay attention to the unsuccessful or unprofitable but operational investments more quickly, and thus reduce the undertaking of firms with negative NPVs in future like trophy acquisitions and pet projects. The enhanced transparency and timeliness in loss recognition enabled by IFRS thus, raise the efficiency and suitability of contracting between managers and firms, reducing the agency costs existing between shareholders and managers therefore, ensuring that corporate governance is enhanced (Wolfgang Piera,F2010). The investors gain arises from the fact that managers are improving on their welfare. The indirect demerits accruing to inve stors come from enhancing the usefulness or utility of the financial statements in some firms, which have entered into a contract with other third parties. Adoption of IFRS will lead to positive cash flows to investors. The positive cash flow effects include contracting costs and lowered cost of managerial rent extraction, which is associated with enhanced financial reporting transparency. Investors will be able to get convergence benefits. This will lead to the firms reducing forecast errors and satisfying investor confidence. The more improved transparency assured by the implementation of IFRS would lead to increased efficiency of firms and lenders under contract. This will ensure a constant efficiency of operations in the intra-firm and inter-firm developments (Barry Eva, 2010). On the costs-benefits analysis, IFRS seems to have more benefits than costs if implemented. First, IFRS increases the liquidity of capital markets. Moreover, it reduces the firms capital costs by ensuring the provision of comprehensive information to shareholders about corporate governance. Nevertheless, most scholars argue that the above point is only applicable if the adoption of the IFRS rules and standards will lead to the improvement of reporting quality and the comparability of all reporting practices world wide. Finance and accounting scholars suggest that it is less certain that a transition to the IFRS will bring about substantial effects on the quality of reporting in the USA. US companies have a required obligation to report their figures in a procedure or a given format that is not determined by the accounting standards but also determined by the countrys enforcement effects and legal institutions. All these issues have resulted in high quality reporting in the US. If the factors will not be changed, it is less likely that most US companies reporting issues would become better due to IFRS adoption. The scholars have also concluded that it is not so certain that transition to IFRS will adversely affect the quality and standard of reporting by the American companies since the other forces will take effect (Bruggemann, 2001). The proponents of IFRS implementation suggest that upon the adoption of IFRS in the US, it will result in better comparability of financial reports with other companies in the world. However, the accounting standards are among the factors that influence the companys reporting incentives, hence it will become more doubtful if the implementation of IFRS would lead to tangible economic benefits. If some factors within the firm are different across countries and firms, then the firms reporting policies will be different in some aspects either with or without the implementation of the IFRS standards. Evidence got from other countries and firms shows that there exists a wide difference in the way firms apply and use IFRS and that most firms show a likelihood to use their local GAAP when dealing with accounting formulations and judgments. What is interesting ,however, is the fact that US companies have tried so much to harmonize the difference existing between US/GAAP and IFRS thus, enabling them to make comparisons with other countries financial reporting activities (Commerce Clearing House, 1984). When it comes to costs side, the implementation of IFRS will need support from auditors, regulators, investors, and investors. At the transitional stage, most firms usually make their accounting procedures and policies and provide financial information, which are comparative in nature between the previously used US/GAAP report and the adopted IFRS compliant financial reports. Moreover, companies usually train their employees and other stakeholders like investors and analysts in the preparation and use of the financial reports. The financial contracts with the elements, which are tied to accounting figures would be revisited. In the economic situation prevailing currently, most companies are unwilling to incur all these expenses and costs. One should also consider the long run benefits of IFRS implementation. For instance, most US firms operational world wide would economize a great deal of money by avoiding the costs and expenses of translating all the financial reports into many accounting languages. Therefore, transition to IFRS would ensure that multinational firms belonging to the US maintain and follow a single class of accounts. Even though US multinational firms would reap a lot of benefits due to the implementation of IFRS, it is not so certain that all domestic US firms would garner a great cost savings if they agree to implement IFRS. Additionally, most large firms would be able and willing to absorb all the costs of implementation or adoption of IFRS because these costs are part of fixed component. Firms with the Big Four auditing team will gain because these auditing firms have vat experience in the formulation and implementation of IFRS reports and they rely mostly on global professional network. Having indicated all these factors, determining the overall effect of IFRS implementation in the US reduces to a trade off between costs of implementing the new system and the recurrent benefits or gains of having the ability to do comparison of financial reports over different countries. It also includes the recurrent cost savings got from using a one-line reporting standard for some companies. Scholars show that it is not very clear what the impact of the cost-benefit trade-off will be for a specific company. To some scholars, IFRS implementtation in the US is the right course of action to take if the companies are given choices or a transition criterion that is very dynamic and flexible. The scholars also devised two adoption processes or stages whereby the first stage involves a company voluntarily opting to transits to IFRS or maintain the previous standards. The second stage is where there is a mandatory and universal adoption of IFRS policies and stipulated framework. All the companies are required to switch to this policy(IASB, 2009). The multi-stage process enables companies having low net costs of implementing the IFRS to quickly take the lead and this will furnish investors, regulators, companies and auditors a good opportunity to observe, learn and conclude about how the switching to IFRS affect their performance. For example, auditors or auditing firms will understand how to switch firms to adopt IFRS, which will alternatively lower the costs and expenses for firms that adopt the given standards in future. With time, a host of companies may find it rewarding to make transition, thereby making it less hard to ensure that all firms have followed suit (Barry Eva, 2010). The networks of benefits of one-line accounting standards will be fully achieved if large number of firms adopts the required standards. Thus, scholars observe that Stock Exchange Commission proposals that require a small number of companies to apply the required standards is self defeating, since most economies of scale together with network effects will not be clear for small groups. Given that global markets are ever interacting, the need for clearer and more consistent accounting standards become inevitable. The conversion of US accounting standards to IFRS will benefit the country in a global market perspective. It will enable companies to improve their processes, streamline accounting systems and prevent parallel accounting over the cross border jurisdictions. The greatest concern, however, that arises from the implementation of IFRS is that both the institutional and external investors will be given misleading information to believe that there is a consistent uniformity in the reporting standards, which is not the case. Uneven implementation will lead to increase in the costs of processing the demands of multinational investors (Barry,2010). Another effect of cost-benefit analysis of the implementation of IFRS in the US is that of the implementation costs. According to Stock Exchange Commission, it will cost the government almost $ 8 billion dollars to implement IFRS nationwide. This cost is not reflective of the economic gains to be received as the infant companies who are new to the policies will have to incur recurrent costs to keep the system working. From the cost-benefit point of view, some scholars believe that convergence is more important or is advisable than adoption. IFRS implementation will present many challenges to the US ec onomy as it would result in cost- push inflation. Enforcement of IFRS in the USA and in other countries could pose a serious challenge due to different political and economic settings. Different countries in the world have different political and economic factors and reporting standards hence, harmonizing these factors will be costly and time consuming. Investors look at the introduction of IFRS to be negatively affecting the quality of reporting. This can happen if investors believe that IFRS will not succeed in reflecting regional disparities in economies or maintain the countries varying economic and political features, which can lead to existing disparities in internal domestic standards. Some investors will also believe that upon the implementation of IFRS it may lead to rise in managerial discretions (Krishna Palepu, 2007). The pronounced effects of IFRS implementation in the US have lead to the redistributing consequences cutting across all firms. The effects of comparability of different financial statements prior to the implementation of IFRS will also pause a great challenge. Despite all the costs and cons I have explained, the US willingness to adopt IFRS shows that the country is willing to corporate with other countries for a common good (Abbas,2011). The cost, which could arise here, though insignificant, is that most countries in the world employ different financial reporting standards, which will give problems to harmonization of reporting policies. For nations that have not implemented these policies, it will be very difficult for US multinational firms to operate in these countries because of the existing financial reporting disparity. When the IFRS is implemented in the US, it will increase or enhance corporate decision making. IFRS will lower the existing asymmetry of information, which could have otherwise negatively affected sourcing of external capital. Implementation of IFRS will reduce agency issues as it will provide a trustworthy benchmark, which enables the foreign investors to evaluate the efficiency of the firm(Barry et al, 2010). What needs to be understood is the transition costs incurred. USA will incur a great deal of expenses when formulating policies that will eventually result in the implementation of IFRS. Much as there are existing recurrent benefits, it is worth mentioning that for firms who initially were not conversant with IFRS principles, recurrent costs would also be incurred. This will cause a substantial financial drain to most US companies. Companies will need to adjust their internal accounting framework, train all their accounting officers and ensure that the existing investors and shareholders are notified concerning the changes in accounting standards. For firms, which may not be able to catch up so easily, what is required is that they will have to outsource firms capable of preparing their financial reports commensurate to the IFRS rules and regulations(Krishna et al,2007). The projections indicate that the transition costs per firm average 0.31% of their sales revenue and the bigger firms average stands at approximately $ 700 million dollars. From these figures, it can be concluded that transition costs could average $ 8 billion nationally. These costs are bound to rise if the Stock Exchange Commission reports the data inclusive of all US/GAAP reconciliation costs (Wolfgang,2010). In conclusion, the reflective idea is that US should consider adopting the IFRS policies since not only will it enable firms to have increased investment returns but makes the country to pose financial statistics, which are comparable to those of other countries. This will ensure that there is harmonization of all the accounting principles in order to ensure effective and efficient financial reporting. Buy custom IFRS Implementation in the US essay

We Decide if Rejection Fits

We Decide if Rejection Fits When we are rejected, whether Yea, yea, youve heard all that, and its easier said than done. You know, the standing back up stuff. After all, arent we just getting shot, then standing back up to be shot again? Maybe. But sooner or later, those people run out of ammo. I had a real pity party this week. Hey, didnt I have one of those not too long ago? Yes, but there are all sorts of ways to be rejected, you know. And about the time you toughen up to one form of it, another slaps you from behind. This time, I actually sat down with a cup of coffee and asked myself some pertinent questions because I didnt like how this situation made me think. I was not chosen for a speaking engagement that Id spoken at before. And its laughable now, but I caught myself seeking ways to criticize the event and the players involved rather than looking in the mirror. Childish. Then I asked myself: Do you feel like a lesser person because you didnt make the cut? Is that the problem? Did they make you question yourself, make you think you were on the wrong track? Then I asked: Is there anything in this situation that would make you change who you are and what you do? Are these gatekeepers important enough to alter your path? We dont like to think of ourselves as substandard. But sometimes its as simple as we dont have the right connection. Sometimes the person in front of us made the cut and filled the slot. Sometimes who and what we are isnt the who and what someone else needs for the job. Was I ready to change something major as a result of that particular rejection? Sometimes a rejection is a sign we arent our best, but not this time. My husband tried to tell me how they didnt merit me, which was sweet. Who doesnt love a good cheerleader? But instead I took my coffee cup back to the computer and kept on working. I could think its their loss or theyre stupid or they dont deserve me, but that makes me a type of person I dont want to be. I was a square peg for their not-so-square hole. Better to spend my energy seeking square holes.

Topic Clusters What They Are (And How They Can Boost Your Traffic)

Topic Clusters What They Are (And How They Can Boost Your Traffic) What do you think when you hear â€Å"topic clusters†? Your initial thought might not be â€Å"the future of SEO and content strategy.† That’s okay. It’s probably not the first thought your competition has, either. And that’s where the opportunity lies for you and your brand. In this post, we’re going to cover exactly what topic clusters are and how you can leverage them for your brand. A few key benefits here include: Higher rankings, traffic, and conversions. Greater authority with your audience. Improving the results from every piece of content you publish around a given topic. It’s time to take your  content strategy and keyword research  to the next level. What Are Topic Clusters (And How Can They Boost Your Traffic)?Download Your Free Topic Cluster Keyword Research Template Building effective topic clusters requires careful planning and thoughtful execution. With so many different moving pieces in the process from idea to implementation, you’ll likely find yourself looking for help along the way. With these free templates, you’ll be able to create everything you’ll need with ease. Download this bundle now and you’ll get: A Topic Cluster Keyword Research Template to store your topical ideas and keyword data. A  Marketing Calendar Template to plan out all your content. A Latent Semantic Indexing Infographic explaining how to use secondary keywords to create content that thoroughly covers a complete topic. Grab your freebies quick, and then let’s get down to learning. What Are Topic Clusters? A topic cluster is a group of interlinked web pages. They’re built around one piece of pillar content targeting a broad topic, linked to several related but more narrowly-focused pages. Seem complicated? It’s more simple than it sounds. Here’s a visual guide to what a topical content cluster might look like: For further explanation, watch this excellent brief video from Hubspot: Why Are Topic Clusters Important? Once upon a time, marketers could win by targeting a single keyword per page. Now, targeting entire topics is the key to success. There are a few primary reasons for this: Personalized search has made keyword rankings more fluid. Since Google tailors search results to individual users, keyword ranking positions are harder to calculate across the board. Search engines are better at understanding semantically related concepts. Advanced search algorithms are now better at understanding when multiple search terms are actually about the same thing. This means a piece of content targeting one keyword may rank for several other related terms. Google (and other search engines) want to provide users with authoritative and trustworthy results. One way to show your authority to people and bots alike is to consistently create useful and accurate content around a topic, rather than one-off pieces targeted to particular keywords. Here's why (and how) you should target topics over keywords:Collectively, this means sites that feature multiple pieces of content thoroughly addressing a given topic will generally outperform those with fewer, less authoritative pieces. As a result, the implications of this for marketers are clear. You need to be focusing on the big picture (and that means thinking topics). The benefits to this approach are numerous, too. Here are just a few: They keep audiences on your site. If you have tons of content related to your visitor’s interests, they’ll be more likely to stick around (and potentially purchase from you). When one piece does well, every interlinked page does better, too. Creating content around a topic often improves the search rankings of other similar content that’s already on your site. In some cases, this can lead to owning multiple SERP positions for a single keyword. They help bring in more traffic. As a result of increased rankings, you’ll bring in more visitors. And as we’ve established, they’ll be more likely to stick around on-site. This builds a positive feedback loop of increasing traffic and conversions. Sounds too good to ignore, right? That’s because it is (and fortunately, we’re here to show you how to achieve these benefits yourself). Recommended Reading: The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar What Do Real-World Topic Clusters Look Like? It’s easier to emulate something you can actually see, right? So, let’s take a look at two examples of sites applying this principle so you can learn from their approach. Example 1: Jeff Goins Guide to SEO Jeff Goins is a highly successful writer and marketer who understands how to present content in a way readers and search engines love. His beginners guide to SEO is a great example of this. First, we’ll look at the URL of his pillar content. It’s targeting a nice, broad topic (SEO guide): The body content is crisp, concise, and well-written. It summarizes the main topic and touches on some basic high-level questions a reader might have: Then, at the bottom, he has internal links to several pieces of related content targeting narrowly-defined subtopics around his pillar content: Each of these pieces of sub-content is internally linked to one another, too: Example 2: Moz Beginners Guide to Content Strategy The Moz brand is synonymous with search engine optimization and content marketing itself. They’ve spent years establishing themselves as a leading industry authority. So, it’s no surprise to see them utilizing topic clusters effectively on their site. Take a look at their Beginner’s Guide to Content Strategy. It’s similar to the example from Jeff Goins above. Instead of being a series of interconnected blog posts, though, it’s built with a collection of pages directly on their website. The first page targets a simple question: â€Å"What is content marketing?† That’s a common query. Using Moz’s own Keyword Explorer, it looks like it gets a decent amount of search volume: The page is comprehensive (over 2,000 words- while word count doesn’t matter too much, it does indicate this is an in-depth piece). It also links to other relevant pages that help answer the searcher’s question: Near the bottom, each page in the guide makes it easy to navigate to the next one (the internal link in the button also shows search engines that each of these pieces are related): At the very bottom, you can easily access every chapter in the guide. Again, those internal links help show search engines these are all connected, with topically relevant keywords on each page covering an entire subject (content marketing): If you read the title of each chapter, you’ll notice each one tackles a different piece of one core topic. Many of those pieces also ranks well in organic search. Here’s an example of a search for â€Å"content ideation† (which is chapter 5): This illustrates a clear benefit to building dense topic clusters: when one piece succeeds, it pulls up the rest of the cluster with it. When one piece in a topic cluster succeeds, it pulls up the rest of the cluster with it.Getting Started: Selecting Topics Let’s get down to business and figure out how you can build topic clusters yourself. The first step is to identify topics that are relevant to your brand and audience. These could include: Problems your audience faces. What do your potential customers need help getting done? What you want to be known for. What topics do you want to be the Internet's top authority on? Things people use your products for. What do customers buy your product to accomplish? These are a few simple examples. Brainstorm Topics Like a Genius If you need to generate tons of ideas fast, try our simple three-step brainstorming process. Here’s how it works: Gather your team and spend ten minutes writing down as many ideas as you can think. Don’t worry if those ideas are good (yet). Just get them out there. Spend another ten minutes scoring those ideas. Nominate one team member to gather everyone’s responses and read them aloud (while keeping the original contributor anonymous). Then, have everyone on your team rate each idea on a three-point scale. 3’s are awesome ideas you need to act on, 2’s are okay (but need some work), and 1’s are duds. Spend the final ten minutes of your meeting narrowing down unanimous 3’s. These are your very best ideas and the ones that should get top priority for consideration. This process will consistently yield tons of great topics in a short amount of time. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Next, Start Doing Keyword Research If we’re targeting topics, does that mean keywords no longer matter? Not at all. Keywords remain as important as ever. When it comes to building out topic clusters though, the key is to create multiple pieces of content with different keyword phrases that all revolve around one central theme. To do that, we’ll need to select a core keyword topic for our pillar content, and several related terms for other pieces of supporting content.

An Outline for the Education in Kuwait Essay Example | Topics and Well Written Essays - 1000 words - 1

An Outline for the Education in Kuwait - Essay Example Secondly, it is more or less sure that the author of this paper was a second language speaker of English. This is because the word choice, the syntax as well as the run-on sentences need to be edited or revised by an editor to avoid any misunderstanding or confusion while reading the article. Reviewing by Each Chapter The first chapter of this paper focused on the background as well as the structure of the essay with the background concentrating on the team from Singapore and the timeline on which the team worked on. The main research question of the diagnostic study was hidden on page 6 as part of the ‘structure of the paper’. Proper writing procedures require that both the purpose of the study as well as the research questions be explicit to the reader and be stated clearly in the introduction section for better guidance. In chapter two, the researchers stated the outcomes as outlined in the document of Kuwait’s vision 2023. The target of the desired outcomes wa s clustered around the making of a complete ‘human’ product. Nevertheless, the seven desired outcomes were general, vague and the explanation of each outcome was shallow and limited to social aspects. Moreover, the researchers did not explain the rationale for stating those seven outcomes within the framework and scope of the study. The desired outcomes failed to have a properly framed link to the labour market and the economic side of the country. The seven outcomes did not state anything about decision-making, critical thinking and creativity, which are fundamental elements in a human product. The third chapter talked about the core pillars that support the education system and the conceptual framework of the diagnostic study within the country. The researchers needed to explain the objects for the eight pillars as the basis for supporting the education system. The team needed to explain the objects that made them choose each pillar with a cohesive definition as used within the study. In the pillars, the researchers failed to place performance management systems under the human resource policies as applied within Kuwait. Furthermore, the curriculum pillar as used on the fourteenth page did not have a clear definition and a teacher as was elaborated and explained in detail on pages 15 to 18 short compared it to the education. Conventional writing has it that the reader needs to know the theories behind the conceptual framework as used in any study. The conceptual framework should lay down assumptions,  principles and  rules, and then bind them together to produce a broad  concept, which is easily understandable by all readers. Due to the short explanation in the conceptual framework part, the whole essay from the study appears quite unclear. This chapter, therefore, requires to be holistically revised in order to make it the guidance and the lens to the entire essay. Even if this study was about diagnosing the system, the reader needs to co mprehend the rules behind using a quantitative and qualitative method, which are not clear as from the study. An analysis of the fourth chapter uses 2400 participants, which does not specify whether this figure was a sum to all the students, parents, teachers as well as the principle. The study needed to have a tabulation of the different categories of participants as well as give a clear picture of the all the participants.     Ã‚  

Case Study Example | Topics and Well Written Essays - 250 words - 6

Case Study Example Operating managers in SYSCO have benefited from the market-driven HR approach through developing strategies as per the information retrieved from the surveys conducted by the Virtual Resource Center (VRC). This in turn, facilitated the administration and operations in the regional branches. HR drew information from the VRC. SYSCO made use of the strategies devised by the HR. The strategies resulted in an increase in safety that in turn, lowered accident rates and hence, the number of claims of workers’ compensation. Such HR changes could be purchase of Personal Protective Equipment (PPE) and development and implementation of safety programs. Added safety on the site reduces number of accidents and accordingly, the workers’ compensation claims. Employee turnover rate could be increased by increasing the compensation for night work, provision of PPE, food and transport, and sufficient rest in the day time. HR could have devised a quality improvement and management program that would increase customer satisfaction because of good quality of